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Reach out to us for more information on how our AI Powered Risk Assessment Solution can help you gain a new view of the way you look at your operations.

Have a question? Please fill out the form or call (608) 370-1403.

834 E. Washington Avenue, Madison, WI 53703

 

Changing the Way Safety Works

We built this company with one goal in mind: to stop the largest events from happening—the serious injuries and fatalities (SIFs) that traditional systems too often fail to prevent.

Our belief is simple, but bold: the current approach to risk isn’t enough. Compliance may set the standard, but it doesn’t maintain it. To truly protect people, you have to go beyond compliance. Beyond checklists. Beyond static assessments.

We exist for companies that are ready to do safety differently.

Our Philosophy

  • Human error is not a root cause. It’s a symptom of deeper system issues. We help you uncover those conditions before they lead to disaster.

  • You can’t predict every incident. But you can find the precursors. The weak signals. The hotspots. We help you see where risk is increasing—before your people walk into it.

  • Operational variability is normal. Your people adapt every day. Instead of punishing those adaptations, we learn from them. We use them as data to improve your system.

About Us

What Makes Us Different

Most risk assessments focus on identifying hazards—the immediate, visible threats—and placing controls around them. That’s where traditional thinking stops. But we know that real risk lives in the gray areas: in the variability of human work, in hidden error traps, in the system conditions that quietly undermine safeguards.

We go deeper.

Our AI-powered risk assessment platform integrates Human and Organizational Performance (HOP) and Human Factors principles to surface what others miss:

  • Not just hazards, but error-producing conditions

  • Not just incidents, but the subtle drift toward failure

  • Not just risk at one moment in time, but risk as it changes in real-time

We believe risk is dynamic, not static. So we built a system that evolves with your operations. We gather data directly from your front line—where work actually happens—by leveraging existing software and supplementing it with with customized artificial intelligence. This means you’re not relying on outdated reports or lagging indicators. You’re seeing your actual risk profile as it shifts throughout the day.

Why Work With Us?

Because the current system wasn’t designed to prevent the next big event—it was designed to check boxes.
Because AI doesn’t have to replace human insight—it can amplify it.
Because you’re not just trying to reduce incidents—you’re trying to change your culture, protect your people, and gain a clearer picture of how your operations really work.

We’re not the status quo. And if you’ve read this far, neither are you.

Partner with us, and you’re not just getting a new tool. You’re embracing a new philosophy—one that sees people as the solution, not the problem. One that believes safety is not about perfection, but about preparedness, visibility, and resilience.

Let’s change the way safety works.

Mitch Schwarz

Principal

I’m a fourth-generation risk management professional, driven by a lifelong curiosity about how and why things go wrong in complex systems. For most of my career, I believed the goal was to prevent failure altogether. But when I discovered Human and Organizational Performance (HOP), I realized the real challenge isn’t avoiding failure—it’s building systems that can fail safely.

People, processes, and equipment will never be perfect. What matters is whether the system has the capacity to recover before failure leads to serious harm. That’s why I’m building a solution that helps safety leaders move beyond checklists and static controls—toward dynamic, frontline insight. AI is the perfect partner in this shift: it allows us to monitor real work as it happens, uncover hidden error traps, and build resilience into operations from the ground up.